Ad performance decisions
Understand CPA, ROAS and budget allocation in context.
Marketing Advisory
A trusted perspective for
better marketing decisions.
Not every question calls for a full agency engagement. HOOK IT Marketing Advisory gives teams a practical external perspective on advertising, analytics, website conversion, and AI so they can make clearer marketing decisions over time.
Choose a focused one-off Initial Diagnosis or three ongoing advisory options. Base prices include tax. Contract details are confirmed individually, and execution, development and configuration are scoped separately.
Where We Help
More clarity for the decisions your team faces every week.
We connect performance numbers to the customer journey and business context before recommending what to prioritize.
Measurement questions
Identify points to review in Meta Pixel, CAPI, GA4 and GTM.
LP and conversion flow
Prioritize improvements to pages, CTAs, forms and customer journeys.
AI and automation
Evaluate practical AI opportunities before implementation.
Marketing prioritization
Choose what to address first across ads, web, data and sales.
Cross-team alignment
Structure decisions spanning products, teams and business units.
How It Works
Capture questions. Build clearer decisions.
This is an illustrative workflow. Question channels, response scope, frequency, and meetings are agreed in each engagement.
- 01
Share the context
Record questions and relevant context via a mutually agreed channel, such as a shared spreadsheet.
- 02
Review options
HOOK IT provides guidance on metrics, trade-offs and priorities, including written responses when agreed.
- 03
Meet when appropriate
Ongoing or complex engagements can include scheduled discussions, subject to the agreed scope.
Services & Pricing
Four ways to get marketing decision support.
Start with a one-off diagnosis of a focused issue or explore three ongoing advisory options.
The amounts below are tax-inclusive base prices. Minimum terms and scope are confirmed in individual written agreements. Final terms will be set out in a quotation or written agreement before engagement.
01 / Initial Diagnosis
A focused first look at one issue.
JPY 33,000 (tax included)
One-off engagement
Review one selected area, such as an ad account or landing page, and receive a concise report on improvement priorities.
- One scoped target (e.g., ad account or landing page)
- Brief report prioritizing potential improvements
- No configuration changes or ad management included
02 / Light Advisory
A second opinion when you need it.
JPY 55,000/mo (tax included)
Term: normally 6 months, confirmed in writing
For teams looking to discuss focused marketing questions and everyday decisions.
- Guidance on everyday marketing decisions
- Questions about ads, tracking and conversion flow
- Question allowance and response terms to be agreed
03 / Standard Advisory
Support for ongoing improvement.
JPY 110,000/mo (tax included)
Term: normally 6 months, confirmed in writing
For teams evaluating multiple activities and building a more consistent decision process.
- An ongoing review perspective
- Cross-channel ads, analytics and LP discussions
- Question allowance and meeting cadence to be agreed
04 / Enterprise
Strategy across businesses and teams.
Custom quotation
Term agreed individually
For business strategy, multiple departments, AI adoption and other cross-functional needs.
- Business and marketing strategy alignment
- Cross-functional and multi-business advisory
- Custom scope, working rhythm and success measures
Note: Prices shown are base prices, tax included. Light and Standard are automatically billed monthly. A six-month term is the starting point for individual agreement; scope, response expectations, renewal, cancellation and refund terms are confirmed in writing before purchase. Monthly Stripe billing does not itself enforce the contractual minimum term.
Scope & Boundaries
Clear boundaries between advice and delivery.
Core advisory focus
- Decision support across ads, measurement and web conversion
- Trade-offs, priorities and next-step guidance
- Consultation on practical AI adoption and team processes
Scope agreed separately
- Hands-on ad account management and creative trafficking
- Pixel/CAPI configuration, coding or website production
- Custom analytics reports, urgent requests and other implementation work
These execution tasks are not automatically included in any plan. Separate scoping and quotation may be required.
FAQ
What to clarify before we work together.
What counts as one question?
Question definitions, follow-ups and related issues are not finalized. These boundaries are explained before signing.
When will I receive a response?
Response windows, working days and any service levels are agreed in the engagement. Immediate or around-the-clock support is not promised.
Can unused questions roll over?
Rollover terms, limits, expiry and post-termination treatment are still under consideration. Rollover is not guaranteed.
What are the payment and cancellation terms?
Light and Standard are billed monthly. We generally discuss a six-month engagement, with renewals, cancellation and refund terms set out in the written agreement. Please also see our terms and refund policy.
How will company information be handled?
The information shared and communication channels are agreed in advance. Please see our privacy policy for personal-data handling.
Are sales or ad performance guaranteed?
No. Advisory supports decision-making but does not guarantee revenue, CPA, ROAS or any other outcome.
Can I request only an Initial Diagnosis?
Yes. Initial Diagnosis is available as a one-off service. It focuses on one agreed area, such as an ad account or landing page, and provides a brief report on issues and improvement priorities. Scope, deliverables and timing are confirmed before purchase. Hands-on implementation and ad management are not included.
Next Step
Tell us what your team is working through.
We can discuss which advisory model is suitable, the support boundaries and the terms that need to be agreed before engagement.